Buy my rizz product, bro? UI study finds slang backfires miserably in marketing

Imagine a grandfather in his 80s using words like bae, bougie or rizz with a teenage grandchild. The kid likely won’t be receptive and will instead give grandpa the side-eye. The same’s true in business. A University of Iowa study finds when companies try to market themselves as cool using slang, it can be disastrous. […]

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