DAINA JAY, Mornings
Community Calendar/PSA Director
Daina can honestly say she ‘grew up in radio’. Her mom, Cami Jo, hosts the midday show on sister station 93.9 KSOU! Daina started learning about a broadcast career in high school at MOC-Floyd Valley where she competed in the radio category for the Iowa High School Speech Association and took All State Honors. She continued her study in audio engineering at Western Iowa Tech in Sioux City. Daina worked at Sioux County Radio behind the scenes for more than a year doing board work for game broadcasts before joining the SCR team full time. Hear Daina weekday mornings from 6-10am on KIHK!
PENNY MITCHELL, Middays
I was born in Colorado Springs, grew up in Canon City and am insanely proud to be a Colorado native. I met my husband in college at the campus radio station. Our first date was a media banquet; we got engaged three months later. I was working in Colorado Springs at the time; my Dad came VERY close to putting a station bumper sticker on the back of his tux as he walked me down the aisle, but he knew my Mom would have murdered him. We decided to not have kids and instead are putting our veterinarian’s children through school. I am a voracious reader (I actually kind of hate television). I love to hike, I’ve climbed four of Colorado’s 14,000 foot mountains. I love to travel. I love ALL kinds of music. I still think radio is absolutely magical. You flip a switch, you’re suddenly no longer alone. It’s amazing.
TAD SVENDSEN, Afternoon & Evenings
I’ve been hooked on radio since I got my first portable set when I was nine years old. I started playing country music on the radio when I was 16, and have been heard on some of the best stations in the nation. I’m a certified gadget fan, but I find I spend too much time charging batteries for my toys. I enjoy looking after the family farms, but don’t enjoy paying the bills. I also enjoy reading and learning, but discovered there’s a lot more to learn. I’m single, clean my own house, do my own laundry, and live with my roommate of 17 years, my dog Grady.
NIKKI WALKER, Nights
I’m a music junkie. My entire life has revolved around music whether I was singing in choir, or dancing in a studio. It’s not just an art form– it is life to me. That’s why I got into radio! I had an epiphany one day while sitting in a history class in college… “why am I wasting time on something I’m not passionate about??” I immediately realized I needed to do something with music. That’s when I applied to broadcasting school! I thrived in that environment so I made it a career. After interning for a full year, I started off doing part time promotions for a radio station in Denver. Later that year I was offered a job with Westwood One as a co-Producer of the Lia Show. I learned everything I could and took my skills to KYGO/Denver and became the overnight girl on the country station. New opportunities arose and here I am! I absolutely love my job and it’s all because I’m passionate about it. I love listening to all genres of music- not just country. If I could bring my dog Pip everywhere with me I would! Camping, eating good food, and hanging out with buddies are what feed my soul. I’m a simple woman that loves outdoors and of course– the music.
RICH CREEGER, Overnights
I’ve been involved in Country music since I was hired back in the early 80’s at the World Famous Gilley’s nightclub in Pasadena, Texas during the height of the Urban Cowboy craze. Although Country music has gone through many variations since then it has always been the first preset on my radio because it still has the foundation of real stories told by real people about real life. Some of my favorite current artists are Chris Young, Brantley Gilbert and Jana Kramer. Some of my all-time favorites are Willie Nelson, George Jones and Reba. My wife Fran and I are a blended family of 5 kids, 2 dogs and a cat and when her and I get some free time (ha ha what’s that?) we usually point the car toward the beach, set up camp and just stare at it.
MARK BUSS, News Director
Born in Everett, WA, Mark moved to Sioux Center to attend Dordt College where he earned a BA in Communication with an emphasis in broadcasting. After working at numerous radio stations in NW Iowa including KVDB (now KSOU), Mark moved into non-profit fundraising, non-profit management, a “temporary” stint in retail and now has come full circle back to Sioux County Radio. After several years as an account executive, Mark became the SCR News Director in January 2018. Mark married his college sweetheart Miriam in 1989, and they have three children and one granddaughter. Hobbies include woodworking, fishing, vineyard stewardship, wine-making, cheering for the Seattle Seahawks and Seattle Mariners (someone has to).
DOUG BROEK, Sports Director/Assistant News Director
Doug began his career here at KSOU (then KVDB) as an evening announcer in 1987 after graduating from Iowa Central Community College in Fort Dodge. Before coming back to KSOU, he worked at KIDA in Ida Grove, IA and KBOE in Oskaloosa, IA. In 1997, Doug returned as the new News and Sports Director at Sioux County Radio, and he continued in that dual position for over 20 years. Due to the tremendous success of our area athletes and the demands associated with that, Doug stepped away from the News Director position to allow for more focus on SCR’s sports coverage. To see a list of upcoming games aired on our Sioux County Radio stations, click here. For the scores and team news, Doug’s the one to count on!
MATT BOS, Sports Play-by-Play Announcer
A part-time sports broadcaster with Sioux County Radio since 2009, Matt is the Assistant Director of Athletic Communications at Dordt University. He was previously the Sports Information Director at Northwestern College from 2004-2021 and was twice honored at the GPAC SID-of-the-Year. Matt has broadcasted games at the NAIA DII Men’s BB and NAIA Volleyball National Championships and was also media coordinator at the NAIA DII Men's BB championships from 2007-2020. Matt is married to his high school sweetheart, Teri, and is the proud dad of two great kids, Jordan and Devin. When not working, chances are Matt is watching his kids in one of their several activities. He is an avid fan of the Chicago Bears, well actually any Chicago pro team, and anyone who beats the Vikings.