Tourism officials in the Iowa Great Lakes are getting a better handle on the numbers from this past summer. Kylie Zankowski of Vacation Okoboji says there were over 700,000 visitors with four million visits, a four percent increase over the 2024 season.
She says the average stay was about five days, with the top three visitation days in July.
Zankowski goes on to explain what goes into compiling the numbers.
Zankowski adds they’re continuously looking to build on the numbers, adding they’re in the process now of forming a marketing plan for the 2026 season.
Favorable weather is also being attributed to this past summer’s strong numbers.
Original story courtesy of fellow Community First Broadcasting station KUOO Radio.
