Demco is rolling out a refreshed brand purpose built around the theme “Built to Move,” a message company leaders say reflects both its heritage and its future.
For more than 60 years, the Boyden-based manufacturer has evolved from producing agricultural equipment to becoming a major player in towing, RV, and trailer solutions. Along the way, Demco introduced multiple industry firsts — including the tow dolly, self-latching ball coupler, and high-speed combine header transports.
Company officials say the new brand direction underscores Demco’s long-standing commitment to helping people stay on the road and “move forward with confidence,” especially as customer needs and technology continue to shift.
Demco outlined three priorities driving its renewed focus: delivering capability that gives customers confidence, maintaining a passion for innovation, and supporting the communities where the company operates.
