The U.S. Meat Export Federation says e-commerce is helping grow demand for high-quality U.S. beef in parts of South Korea.
Andy Bishop, a Kentucky cattleman and chairman of the Cattlemen’s Beef Board says consumers are purchasing through a home shopping platform. “They had like 1,400 viewers, which doesn’t seem like many, but they bought a substantial amount of beef on the shopping network,” he says. “They’re doing that online. They’ve had other experiences with an influencer on the shopping network similar to that where they’ve sold almost $1,000,000 of beef in a like a 30-to-45-minute window.”
He tells Brownfield that other platforms, like South Korea-based Meatbox, present an opportunity to sell U.S.
