The improvement in the beef-eating experience

The improvement in the beef-eating experience

Consumers haven’t always had access to the delicious steaks that we know and love today.

John Stika, president of the Certified Angus Beef brand, says the industry wanted consumers to come back for more, and producers were tired of rolling the dice on the potential for a bad eating experience.

AUDIO: Healthy Living on beef eating experience

    

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