Farmers becoming more interested in branding

Farmers becoming more interested in branding

Farmers seem to be gaining interest in branding their business.

Iowa Farm Bureau farm business development manager Amanda Van Steenwyk says there was a lot of engagement around branding during a conference the organization hosted last year.

“It was the most popular and well-received breakout session. It’s an area where farmers are wanting to get a little bit better at as we develop that market of direct-to-consumer for farmers across the board.”

She tells Brownfield farmers, especially the younger generation, see growth potential when marketing direct to consumers.


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